Under the Bamboo and Cane Policy of Assam, the State Bamboo Development Agency shall take the following initiatives for providing market linkage for the bamboo based units:-
a)    Bamboo and Cane products shall be promoted through advertisements in the print & electronic media.
b)    Zonal & State Level Exhibitions on bamboo and Cane products shall be organized.
c)    Participation of bamboo and Cane based units in different exhibitions under the Biponi -the state marketing promotion scheme will be facilitated.
d)    Establishment of “Souvenir shops” for bamboo and Cane products in the places of tourist attraction.
e)    Marketing tie up with ARTFED, BRAWFED, AGMC etc. shall be facilitated.
f)    Bamboo and Cane based units shall be sponsored for participation in India International Trade Fair, Gift Fair & other international fairs within the country.
g)    Buyer seller meets in different national/international B2B fairs shall be organized.
h)    Marketing tie up with NEHHDC shall be facilitated.
i)    Training on documentation &procedure and on e- commerce for international marketing shall be organized.
j)    Support from MSME schemes of Govt. of India shall be sought for marketing promotion and trade facilitation of Bamboo and Cane.

Further for marketing of bamboo products, the Government of Assam would encourage Government agencies to utilize bamboo for door frames, doors, window frames, windows, indoor and outdoor furniture, flooring, wall cladding and outdoor decking in all Government Projects and also in Private Projects.
Existing regulations relating to trade and movement of bamboo and Cane would be reviewed to ensure income generation to growers and extractors to stimulate bamboo growing as an economic activity in the State.